Domain development dilemma
So, I have this dilemma. A dilemma that I’m sure most domain owners (or domainers) face at some point in their domaining career. What the heck should I do with all my domains!? There are a lot of great things you can do depending on the time, patience and budget you are willing to work with. Things such as:
Domain Parking
Mini-Sites
Ecommerce Store
Wordpress Sites
Domain parking is great if you have a lot of good domains with natural type-in traffic because you will likely generate decent revenue for all the PPC’s that you receive. The only caveat is that there is a lot of talk about how the PPC earnings have gone down likely due to the economy and other factors. I personally think people have gotten more technically savvy and realize what a PPC site is and avoid clicking on the links.
If you’re new to domaining, some of the places you can park your domains are Sedo.com, Skenzo.com, Parked.com, TrafficZ.com, WhyPark.com, ParkingRevolution.com, or ActiveAudience.com,. Some of these sites have strict requirements regarding their acceptance of your domain portolio such as you must currently be earning a certain amount of revenue through your current parking provider or you must have at least 1000 domains, etc. I believe Sedo is the only one on my list above that does not have any requirements while the others do. (Sadly, I tried to get a couple hundred domains parked at Parked.com and I was rejected probably because my domains were not of the caliber they were looking for so for now I stick with the one that still loves me, Sedo. :) )
However, I’m considering WhyPark.com. Why? While it’s one of the few places where you PAY to park your domain, you have the greatest customization through them. You can add images (theirs or yours), relevant unique content, SEO, custom pages, etc. You can even ad your own ads! You can park up to 100 domains for $100 so that essentially costs you $1 per domain if you have 100 domains to park! (Sorry Sedo! I still love ya though!) :)
So, with that said about parking domains and stagnating revenues, there has been a lot of hype of a new way to develop domains called mini-sites. This is a neat concept but a fairly new one so I’m going to wait on this until the results are in. The concept being that you purchase a mini-site for your domain from a company such as MiniSites.com or AEIOU.com. The site or sites that you have created are usually a 1-page up to a 5-page site with a few articles written for that sites keywords and, of course, advertising so you can earn revenue. Costs vary but can range from $80-$250 per site from the two sites I mentioned. I’ve read mixed reviews on these especially regarding the actual results of their SEO generating a true increase in traffic. If that’s the case, then there’s always room for improvement and with a little time, who knows…maybe they can achieve true SEO perfection.
E-commerce is one of the more time consuming ways to develop a website; that is if you’re going to go the traditional route (eg. create website, get inventory, market your site and then sell/ship products). If you’re planning on creating multiple e-commerce sites at this level, then I’d have to say you’re nuts!
It could be possible even if you hire a full-time shipping staff and leased a warehouse for your inventory, but even then, having just one e-commerce store would be enough of a management workout! One of the other ways that you could have your own e-commerce store with minimal management and no inventory is to have an Amazon Associate Store. I wrote a couple of posts about doing this if you’re interested: A great way to setup and online store and Instructions for setting on an Amazon Associate store. I’ve got a couple of AOM stores setup and plan on creating a couple more but need to work on the SEO for them (gosh, it seems that darn SEO is a full-time job in itself!)
Lastly, you can setup simple Wordpress sites. Those are probably the easiest to mass produce on your own. This is what I’m considering doing but WhyPark is still in the running.
Wordpress pros - free, lots of free templates
Wordpress cons - time, time and time (time to setup which isn’t too bad but the time it takes to maintain articles is going to be painful not to mention all the SEO that needs to be done for every site), plus I would have to pay for hosting all my sites.
WhyPark pros - I will have more free time then compared to the Wordpress option (even if I spent time customizing my sites through WhyPark)
WhyPark cons - it will cost me $1 per domain and I probably won’t know how good their SEO truly is until AFTER I sign up.
So for me the bottom line is how much is my time worth and which option is likely to generate a nice monthly revenue in the long run.