Reasons why websites need good content
You can have the coolest looking website around but if you don’t have much content or solid content, you will be guaranteed not to get many visitors. The reason? Search engines are not interested in stale content. If you have stale content, you will rank low with the search engines. If you have NO content, you will not even rank. If you have some relevant content that is updated a couple of times a week, you will get more noticed by the search engines. And if you are writing articles or posting to your blog multiple times a day with relevant content, you will rank highly.
The idea from an SEO (search engine optimization) standpoint is that you want to be picked up by search engines such as Google and you want to rank highly (that is, you want to appear on the first search page ideally…not several pages in!) In simplest terms, this is called Organic search results. You don’t pay Google for showing up “organically” on their searches. However, if you want to, you can pay Google through their Google AdWords program to show up in their Sponsored Links. More about that in another post.
So, back to content…
Where do I get this content you ask? Well, of course, the best way is to write it! You can also pull RSS feeds to your website but the problem is that others are doing the same thing and the more duplicate content that is on the internet through these RSS feeds, the lower your website will rank according to the search engines if you have those RSS feeds on your website.
Do I have to write it all myself? No, you don’t!
If you are in a position to write all your content, that’s great. However, if you just don’t have that kind of time, you can do a number of things. You can hire a writer through freelance service websites such as elance.com or shelancer.com or you can purchase PLR (Private Label Rights) Articles from various PLR websites.
How PLR Articles work is that you purchase the rights to an article and then you rewrite that article’s content for your website or newsletter and use it as your own. You can also purchase the rights to eCourses or eBooks to use as your own. Just be sure to read the rules for obtaining and using these rights as they can vary slightly from website to website.
A great place to purchase PLR Articles is EasyPLR.
The owner, Nicole, thoroughly explains PLR on her website and even compares against other PLR sites so you know what you’re getting through her website. This is a great place to start if you’re interested in using PLR Articles to build content on your website!